Firstly, the advantage that krill has over other euphausiids such as prawn or shrimp is that krill are never farmed. Krill are harvested while in their natural habitat; the clean, cool waters of the Antarctic, and thus have a distinct wild taste that separates them from shrimp.

Secondly, Krill contain a unique enzyme that is very beneficial to humans. Krill oil contains Omega 3 which plays a role in lowering cholesterol and blood pressure and decreasing wrinkles.

Finally, as the world's population continues to grow, the problem of feeding millions of people has become one of increasing concern. Krill is a food source attracting a great deal of attention as an answer to this dilemma. As much as 1 to 5 billion tons of krill are estimated to be found in these waters according to recent research. Considering the current annual world catch of fish is about 70 million tons, it is not difficult to see how krill might easily satisfy the food needs of future.